Progress in Medical Sciences. 2023;
7(5):(152-156)
Mastering New Product Launch Readiness in the Pharmaceutical Industry: Technical and Operational Perspectives
Rohit Singhal
Abstract
A successful new product launch in the pharmaceutical industry requires detailed planning and
coordination across various departments, from regulatory filings and manufacturing readiness to supply
chain management and quality control. This research article outlines a structured, step-by-step approach
to preparing for a pharmaceutical product launch, focusing on activities conducted from 18 months to 6
months before launch. It covers key responsibilities of cross-functional teams, including program strategy,
regulatory affairs, quality control (QC), packaging engineering, chemical outsourcing, global trade operations,
and others. Furthermore, the article delves into SAP systems readiness, which is crucial for managing data
integrity, procurement, manufacturing, logistics, and post-launch operations. This comprehensive guide
provides a roadmap for professionals to navigate the complexities of a pharmaceutical product launch,
ensuring a coordinated, compliant, and efficient path to market.