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Progress in Medical Sciences ISSN: 2577 - 2996
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Video Article

Impact Factor: 1.023*

Progress in Medical Sciences. 2023; 7(5):(152-156)


Mastering New Product Launch Readiness in the Pharmaceutical Industry: Technical and Operational Perspectives

Rohit Singhal

Abstract
A successful new product launch in the pharmaceutical industry requires detailed planning and coordination across various departments, from regulatory filings and manufacturing readiness to supply chain management and quality control. This research article outlines a structured, step-by-step approach to preparing for a pharmaceutical product launch, focusing on activities conducted from 18 months to 6 months before launch. It covers key responsibilities of cross-functional teams, including program strategy, regulatory affairs, quality control (QC), packaging engineering, chemical outsourcing, global trade operations, and others. Furthermore, the article delves into SAP systems readiness, which is crucial for managing data integrity, procurement, manufacturing, logistics, and post-launch operations. This comprehensive guide provides a roadmap for professionals to navigate the complexities of a pharmaceutical product launch, ensuring a coordinated, compliant, and efficient path to market.